The topic of outsourcing or vendor partnerships is important if
your interest is in maintaining the current institutional model for higher
education – a triad consisting of university/college service providers, public
funding and union labour representation. I am not.
The editors of January's issue of Evolllution note that the cost of
delivering higher education is skyrocketing as institutional operating budgets
continue to decline. I believe the institutional model is simply not
sustainable, nor does it adequately serve the needs of life long learners and
non-traditional students.
I think it is time for radical change - a completely different perspective.
From the perspective of the professional model for
higher education I am developing, universities and colleges are the vendors and
professionally licensed academics in private practice their
customers. Students directly hire academics for their services – as
they would a physician, accountant, veterinarian or psychiatrist - while
academics hire universities and colleges for services they determine are
relevant in the operation of their practice.
1) It underscores the
largely ignored fact that universities and colleges do not provide higher education,
but merely facilitate its provision.
2) It acknowledges the
frequently overlooked fact that it is academics who provide higher education
through the fundamental education relationship formed between themselves and
students.
3) It allows many more
academics to provide higher education of various kinds and service many more
demographics and interests than can possibly be accommodated by the triad model
- even at its peak of public support – thereby expanding access.
4) It places the
decisions regarding what services and facilities are needed or wanted for the
provision of higher education in the hands of those on the frontline providing
the service, namely academics professionally licensed to operate private
practices.
5) It reduces the total
cost of face-to-face service by 50-75%, making it more affordable for all stakeholders
from students to governments.
Because the professional model removes the
university and college as middlemen of the academic/student education
relationship, institutional management would be transformed. For
instance, as universities and colleges would no longer hire academics or admit
students, departments such as Human Resources could be reduced, while Admissions
and Registration departments could be eliminated. There would also
be no need of upper administrative positions such as Academic Vice Presidents
and Deans. Universities and colleges could instead concentrate
efforts on providing the support services demanded by their professional
academic customers.
In removing financial barriers and other typical
triad limitations on the number of academics and students who can engage higher
education, the professional model would encourage more efficient and competitive
use of the existing publicly established and maintained institutions. The
physical campus facilities of most universities and colleges (e.g., labs,
classrooms, and conference rooms) are underutilized, being vacant for as much
as 70-80% of the time. This is space that professionally licensed,
independent academics could lease in the operation of their private practice.
As is made clear by this edition of Evolllution the
array of services and facilities necessary or desirable in the operation of a
professional higher education practice can be readily found in the wider
community as well – everything from application and evaluation services to
student residence and recreation facilities. From the perspective of
the professional model, this fact encourages universities and colleges to become
more competitive and concerned with quality, since they would no longer be the
only game in town.
The effects of competition, including attention to
efficiency and quality, would also be found at the level of the professional
academic practice. With more academics in circulation there would
likely emerge specialized practices catering to non-traditional students, life
long learners and others, as prescribed by the market. The fact that
under the professional model the livelihood of academics depends directly on
the health of their practice would make them acutely aware of the need for
greater efficiency in use of resources and the quality of service, in turn
putting pressure on vendors – both public institutions and private companies –
to be more competitive.
In closing out this hint of the change that can be brought
about through the professional model, it is important to note that while this is
fundamental change it does not necessarily mean the dissolution of traditional
universities and colleges. The professional model can function
alongside the institutional model and actually offers economic incentive for traditional institutions to partner with professional academics in private practice - making
professional academics the vendor and institutions the customer.
For instance, in light of the current
austerity in higher education the reality is that public institutions cannot
afford to expand faculty or facilities to accommodate more students. However, the professional model can make available to institutions an
unlimited number of academics that provide higher education for 50-75%
less than the triad or for what amounts to the advertised price of resident
tuition.
In light of this, if the brand name of a university or college and perhaps some of its services or facilities were provided for a fee to professional academics in the operation of their independent private practice, then expansion could be accommodated. Further, since the professional model requires only the revenue from resident tuition to operate, it opens to the host institution the full economic potential of the non-resident student market - with room for mark up.
Currently international students make up a very
small fraction of enrolment at universities and colleges in the US and
elsewhere, in part because these students must pay the full cost to provide
their education – usually 3 to 4 times the price of resident student
tuition. Operating on the rate of resident tuition alone, the
professional model increases the tuition price margin for universities and
colleges that use professional academic vendors, with no need to expense more
services or facilities to accommodate the increase in students and academics.
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